This PhD project seeks to examine the impact of graphic design on the understanding, presentation, dissemination and promotion of contemporary art. Its theoretical part will consider influential case studies, both historical and more recent, where graphic design plays a crucial part in the art’s presentation and dissemination by the artist, curator and/or museum/gallery director. By drawing attention to these examples, its thesis will argue for the wider recognition of graphic design as an important part of how contemporary art is made public. This will take shape as several essays that will become chapters in a publication, an exhibition of the material uncovered in the case studies, and an international symposium. The practical part will consist of a series of speculative graphic design pieces, produced in collaboration with a contemporary art institution. The teaching element of the PhD will be an integral part of this process.