28.03.24 – 21.04.24, Unpacking Tschichold’s Library

Jan Tschichold's Die neue Typografie (1928) served as a central reference in the discourse on modernist design. Nearly a century after its publication, the book holds a mythical status, often considered self-evident and rarely critically examined.

The exhibition reevaluates the legacy of the new typography by literally unpacking Tschichold's library. In the exhibition, you can browse through almost all 120 sources cited in the essay, with high-quality facsimiles alongside rare originals.

As an annex to the exhibition, the Belgian Institute for Graphic Design (BINGO) provides a contemporary and local response to Tschichold, developed in collaboration with Kunstenbibliotheek and the graphic design students of KASK & Conservatorium.

This travelling exhibition is a research project of ECAL / University of Art and Design Lausanne (HES-SO), curated by Davide Fornari. In Ghent, it was realized with the financial support of Design Museum Gent, the Swiss National Science Foundation, and the Swiss Embassy in Belgium.