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about the programme
After an exploratory first bachelor year of graphic design, you can opt for the graphic design studio in second and third bachelor. This is based on five focuses: visual identity, publication, digital publication, experimental typography and data visualisation. Each time you transcend the classic dichotomy between print (publication, poster, flyer...) and digital (website, application...) you look for the relationship between both in our post-digital world. In the master of graphic design, the distinction between the trajectories falls away.

graphic design:
graphic design studio

about the programme
study path
bachelor + master visual arts
graduating option graphic design
study path graphic design
3+1 years
language
Dutch
English master

read more about the programme

How print and digital relate 

Graphic design exists around several focuses: including publishing, visual identity, digital publishing, typography, type design.... Each focus starts from a specific expertise that feeds, strengthens and is supported by the other focuses. You will transcend the classic dichotomy between print (publication, poster, flyer...) and digital (website, application...) and look for the relationship between the two in our post-digital world.   

Several mediums, several practices 

Visual identity focuses on communication with graphic media and visual concepts across different carriers (including: corporate identity, brochure, signage, website, online communication, social media, design in public spaces, etc.). It is a field that focuses on culture identity rather than corporate identity.   

Publication focuses on the graphic concept, design and layout of publications. The domain of graphic publishing covers a wide range of graphic products: book, catalogue, magazine, newspaper, brochure.  

Digital publishing reflects on and experiments with the possibilities of publishing in a digital environment. It provides the graphic designer with the tools and thinking framework to enter the field of digital and/or interactive media.  

Typography focuses on the conception and production of typefaces and/or fonts for current use in your design practice.

Demaj Marinela, Graduation 2023, photo: Giada Cicchetti
Manon Lambeens, Het Sociale Spel, photo: Benina Hu

You will expand your artistic and communicative capabilities in function of your individual development by working critically and inquisitively, coming up with content-rich projects, exploring interaction between analogue and digital media, and underpinning and reinforcing all this with the design of the whole that translates into a wide range of media: book, catalogue, website, magazine, newspaper, poster, flyer, leaflet, application.

study programme bachelor

1E BACHELOR
60 credits
Course unit
Credits
Sem
Atelier Grafisch Ontwerp: Grafiek I
10
J
Atelier Grafisch ontwerp: Grafische vormgeving I
10
J
Atelier Grafisch ontwerp: Illustratie I
10
J
Grafische technieken
6
J
Tekenen 1
3
J
Typografie
6
J
Overzicht van de wijsbegeerte
3
J
Overzicht van de kunst: avant garde tot heden
3
J
Kunstenaarsteksten 1
3
J
Inleiding tot het onderzoek in de kunsten
3
1
Psychologie van de waarneming & beeldanalyse
3
1
Psychologie van de waarneming
2
1
Beeldanalyse
1
1
60
2E BACHELOR
60 credits
Course unit
Credits
Sem
Atelier Grafisch ontwerp: Grafische vormgeving II
18
J
Projectatelier Grafisch ontwerp I
9
J
Tekenen 2
3
J
Theorie en geschiedenis van
de grafische vormgeving 1
3
J
Kunstfilosofie 1
3
J
Overzicht van de kunst:
renaissance tot avant-garde
3
J
Kunstenaarsteksten 2
3
J
Lectuur teksten vanuit historisch perspectief
2
Schrijven
1
Studie van literaire teksten 1
3
J
Antropologie van de kunsten
3
1
Minor Keuzevakken
12
1+2
60
3E BACHELOR
60 credits
Course unit
Credits
Sem
Atelier Grafisch ontwerp: Grafische vormgeving III
18
J
Projectatelier Grafisch ontwerp II
9
J
Theorie en geschiedenis van
de grafische vormgeving 2
3
J
Kunstfilosofie 2
3
J
Studie van literiare teksten 2
3
J
Kunstenaarsteksten 3
3
J
Semiotiek
3
2
Te kiezen
3
1
Initiatie Werkveld: Vormgeving & Design
3
1
Initiatie Werkveld: Beeldende Kunst
3
1
Minor Keuzevakken
12
1+2
Dossier
3
2
60

study programme master

MASTER
60 credits
Course unit
Credits
Sem
Masterproef deel 1
8
J
Masterproef deel 2
21
J
Scriptie
9
J
Theoretische seminaries
12
J
Keuze 1 seminaries
4
J
Keuze 2 seminaries
8
J
Keuze 3 seminaries
12
J
Te kiezen
10
J
Kunst in het werkveld I
3
J
Kunst in het werkveld II
4
J
Kunst in het werkveld III
6
J
Kunst in het werkveld IV
10
J
Keuzevak binnen AUGent
10
J
60
ENGLISH MASTER
60 credits
Course unit
Credits
Sem
Master's Project 1
8
Y
Master's Project 2
21
Y
Thesis
9
Y
Elective Seminars
12
Y
Arts in Practice
10
Y
Arts in Practice I
3
Y
Arts in Practice II
4
Y
Arts in Practice III
6
Y
Arts in practice IV
10
Y
Elective courses within Ghent university Association
10
Y
60

enrolment

If you want to apply for an academic bachelor's degree, you must first pass an artistic admission test. To enter the master's programme, you will take part in an orientation test. These are organised several times per academic year.

contact
you'll follow most classes at
Marissal
2, Louis Pasteurlaan
9000 Ghent

credits

  1. Beijers Sjoerd, Graduation 2023, photo: Giada Cicchetti
  2. Manon Lambeens, Het Sociale Spel, photo: Benina Hu
  3. Laura Martens, Graduation 2021, photo: Benina Hu